Field Notes

Wide black-and-white point-and-shoot interior of a bike repair shop in 2014: a mechanic in a snapback crouches over an upturned mountain bike mid-left, a teenager browses a pegboard of inner tubes mid-right — those tubes glowing in a translucent acid-green wash — while two helmeted cyclists talk to a counter attendant in the bright background and a fifth person's shoulder enters the left edge of frame.
Word of mouth Local business

Word Of Mouth Wins

September 19, 2026

Wide black-and-white 35mm snapshot of a cluttered 1997 plumbing supply shop interior: a woman writes on a clipboard at the counter in the foreground, a young worker mid-frame hoists a coil of copper pipe — washed in a translucent hot-magenta highlight — toward a customer pointing at the pegboard wall, while an older man browses shelves alone in the background.
Niche marketing Local business

You’re not for everyone

August 22, 2026

Black-and-white point-and-shoot photograph of a young tattooed florist mid-arrangement at a cluttered worktable inside a small flower shop, 2015; a loose bunch of ranunculus blooms in her hand glows with a translucent hot-magenta wash, the only color in the frame.
Storefronts Foot traffic

Most People Find You By Walking Past

August 15, 2026

Wide black-and-white point-and-shoot interior of a 1993 independent record store. Five people browse and talk across three depth planes — a woman flips through records in the foreground, the owner chats with a customer at the counter mid-frame, two more browsers recede into the back of the shop. A cluster of vinyl record spines in the foreground bin glows with a translucent acid-green (#A8FF00) highlighter wash, the only color in the frame.
Personal branding Local business

People Want to Buy From You, Not Your Logo

August 10, 2026

Wide black-and-white photo inside a busy small pizzeria: a server checks a frozen order tablet at the register, a cook slides a pizza onto a peel behind the counter, a customer waits by the door and someone buses a table by the window, with a rack of counter jars washed in hot magenta.
Client work Sales

Get To The Root Problem First

July 25, 2026

Wide black-and-white point-and-shoot photograph inside a 1997 neighborhood video rental store. A young woman in a zip fleece scans returned VHS tapes at a beige CRT terminal in the foreground while a coworker sorts clamshell cases behind her; two customers browse shelves at mid-distance and a fifth figure disappears toward the back. The coiled barcode-scanner cord glows with a translucent acid-green (#A8FF00) highlighter wash, its ridged texture visible through the color. Direct flash, open shadows, fine film grain.
Email marketing Local business

Your Email List Is Your Most Important Asset

July 19, 2026